From the outset, we decided on a fully hand-drawn aesthetic to give the animation a unique and approachable feel. The entire animation was illustrated frame-by-frame in Procreate, allowing for a rich, organic style that aligned with the brand’s friendly and dependable image. Once the artwork was complete, I brought the scenes into Adobe After Effects for compositing, timing adjustments, transitions, and additional effects to enhance the overall flow and polish of the piece.