The goal of the project was to take a complex, data-heavy subject and turn it into a clear, visually engaging story that would resonate with a wide professional audience. The final animation needed to strike a balance between technical clarity and creative energy—showcasing the platform’s capabilities without overwhelming viewers.

I illustrated and animated the entire piece, developing a clean and modern visual style in line with Equifax’s brand. Using Adobe After Effects, I brought the illustrations to life with fluid motion, purposeful transitions, and subtle visual cues that supported the voiceover and emphasized key points. From iconography to on-screen data visualizations, every element was designed and animated to help make the product more accessible and compelling.

The final video was used by Equifax’s marketing and sales teams to support outreach, explain the Ignite platform to prospective clients, and reinforce the brand’s position at the forefront of data intelligence.

Produced at Fat Free Media
Role: Illustrator & Animator