With Plum Lottie Animations — sampillar

With Plum Cash ISA - Lottie Animations

As part of a product marketing initiative for With Plum’s flagship Cash ISA, I was tasked with creating a short 10-second animation to enhance the in-app onboarding experience and convey the product’s core benefit—growth.

Artboard 2 copy 6.png

Artboard 2.png

Artboard 2 copy.png

Artboard 2 copy 2.png

Artboard 2 copy 4.png

Artboard 2 copy 3.png

Artboard 2 copy 5.png

Illustrations were provided by the Plum team, and I animated them in Adobe After Effects with the specific requirement of exporting the final deliverable as a Lottie JSON file. This ensured the animation could run smoothly and efficiently within the app environment. The result is a lightweight, scalable animation that seamlessly blends brand storytelling with UX functionality, helping users feel confident and inspired to open a Cash ISA with Plum.

Role: Animator

Preggers App

St Barnabas Penny Lane